01
With respect
20 km
20 km
CP-01 Brief
We read everything, ask the questions nobody else asked, and write the route.
47
Projects shipped since 2019
6
Active projects at any one time
4
Full-time team members
30
Days post-launch support, every build
News & Announcements
News & Announcements
2026-06-30
Why most digital projects drift and how to stop it
Most digital projects do not fail because of bad design or bad code. They fail because nobody wrote down who decided what, or when. A decision made in a Slack thread at 11pm is not a decision. It is a message. The checkpoint model exists to fix that.
Read more →2026-05-22
Webflow or Next.js: how we choose for each project
We get asked this question on almost every scoping call. Webflow or Next.js? The honest answer is that the br…
2026-04-28
How to write a digital project brief that actually works
A brief is not a wish list. It is a map. The difference between a brief that works and one that wastes everyo…
Behind the bench
With respect
Founder, Established since 2019
Marcus Hale
Marcus Hale spent four years as a senior developer at a Bristol agency before founding Pixel Exodus in 2019. He trained in parkour on weekends and borrowed the sport's route-mapping discipline to build the studio's checkpoint model. Before agency life, he shipped internal tools for a logistics company in Cardiff, where he learned that the most expensive bugs are the ones nobody named in the brief. He reads a lot of technical writing, runs most mornings, and has a strong opinion about when not to use a carousel. He leads every new client engagement personally through the first two checkpoints.
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